It Started With a Dream

What began as a Brazilian dream became a New York beauty icon.

Maria Bonita Salon & Spa began with a simple idea: to create a place where beauty felt personal, warm, and full of life.

Founded by Fernanda Lacerda in New York City in 2003, Maria Bonita grew from a Brazilian woman’s dream into a beloved SoHo destination, bringing together Brazilian warmth, exceptional beauty services, and the unmistakable energy of New York.

For more than two decades, Maria Bonita has never been just a salon. It has been a meeting place. A community. A little piece of Brazil in the heart of Manhattan.