Fernanda Lacerda
Founder
Fernanda Lacerda is the Brazilian founder and creative force behind Maria Bonita Salon & Spa. More than 23 years ago, she brought her vision of Brazilian beauty and hospitality to SoHo, creating a place that felt as warm and personal as it was beautiful.
Over the years, Maria Bonita grew into a beloved New York destination, known for its Brazilian approach to beauty, experienced professionals, and the loyal community that became part of its story.
After more than two decades as a salon owner, Fernanda is now taking Maria Bonita into an exciting new chapter. Through brand licensing, she is expanding the Maria Bonita name and sharing its Brazilian beauty traditions, expertise, and spirit with new partners and new audiences.
For Fernanda, Maria Bonita has always been about more than beauty — it’s about connection, confidence, and making people feel at home.